Head of B2C Marketing – Remote-First

🚀 Be part of a movement to change the way Europe pays

In today’s digital world, payments often still feel outdated: random delays and confusing rules make it harder than it should be to pay and get paid. The European Payments Initiative (EPI) is here to change all that, forever.

With Wero, our digital wallet, we make sending and receiving money simple, seamless and secure across France, Belgium and Germany, with more countries and omnichannel solutions coming soon. Supported by 16 major banks and the two largest European acquirers, EPI is building a new, proudly European payment system: easy, instant and transparent, all for the greater good.

🔎 What’s in it for you

No more…

• Running campaigns that don’t matter — here, you’ll shape the future of how Europe pays.

• Fighting for influence — you’ll own strategy, budget, prioritization and a team.

• Corporate slow lanes — we build fast, iterate, and give you real autonomy.

We embrace a remote-first culture, enabling our teams to work from the country they reside in, with quarterly in‑person meetups to collaborate and innovate.

🐝 About the team

You’ll join our Marketing department, reporting directly to Richma Piaraly, who is leading EPI’s European consumer and brand expansion.

Your scope will be deeply international:
You will lead and develop a team of 4 marketing professionals across different European countries, bringing cohesion, direction and energy to a fast‑moving environment.

You will collaborate closely with Product, Design, Operations, Banking partners, and local market teams, ensuring all campaign activities are aligned and impactful.

You will play a key role in major upcoming projects:

• Launching new markets

• Major B2C growth initiatives across eCommerce and POS

• Elevating Wero’s brand identity

• Bringing new product features to life across Europe

• Shaping the marketing roadmap with high ownership

💥 Your impact

In this role, you will:

• Define, design and execute integrated marketing campaigns across Europe.

• Drive the go‑to‑market strategy for all new product features and new countries.

• Lead the channel mix, narrative and creative development with agencies (incl. scope negotiation).

• Own media planning and budget allocation per country and channel.

• Leverage market research to tailor strategy to local market dynamics.

• Orchestrate cross‑functional teams to deliver cohesive, high-performing campaigns.

• Define and manage KPIs, reporting and budgets to maximize efficiency and accountability.

• Lead, mentor and structure your international team of 4, fostering collaboration, clarity, and growth.

🕵🏻‍♀️ To succeed, you should meet at least 70% of these requirements

• 10+ years of experience in B2C marketing, ideally across multiple European markets.

• Proven experience leading and developing a marketing team.

• Strong expertise in integrated campaigns and managing large multi-country media budgets.

• Experience in fintech, payments, digital financial services or high-growth tech.

• Background in fast-paced, build-from-scratch environments.

• You share our values of ownership, collaboration, transparency and impact.

• You thrive in a remote-first, multicultural, agile environment.

🪜 If this looks like you, here’s our recruitment journey

1. A first call with our Talent Acquisition team

2. A mission-focused interview with two of our marketing managers

3. Final interview with Richma our Chief Marketing Officer

4. Hopefully, an offer you cant refuse ✨

⛔ Turn back if …

• You prefer to operate in a highly structured, predictable corporate environment.

• You want a narrow scope — this role is broad, strategic and operational.

• You are not comfortable building processes and structures from the ground up.